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The A Real Community Bank® marketing program provides the value of affordable, national quality image building. While comprehensive, it allows the flexibility necessary for in-house responsiveness to market changes and product promotions. It is important to note that each electronic and print message is provided in a format that is easily customized at the local level by the bank and/or its assigns.
Basic Program Includes:
• Market exclusive use of the A Real Community Bank® brand and logotype;
• Complete A Real Community Bank® Kick-off/Launch package and user manual.
• Ten national quality 30 second ARCB® television advertisements, customized and ready-to-run. All 30 second spots are completely customized including on-screen logo placement and, where applicable, custom voice-over tags.
• Ten 15 second versions of the 30 second TV spots, ready for local tagging.
• Corresponding print advertising consisting of eighteen ads with professional layout and art along with effective messages. Text customization at the local level provides for flexibility as well as continuity. Ads are easily adaptable for use as lobby materials and direct marketing campaigns.
• A combination of thirteen 30 and 60 second radio spots professionally produced with quality voice talent and ready for local tagging.
TO PREVIEW THE ABOVE RESOURCES, CLICK HERE.
• 1’ x 2’ Real Community Bank® Solid Bronze Plaque.
• An official ARCB® lapel pin for every employee.
• Static cling decals for every branch
Basic Program Pricing
Licensing and production fees for the above program are quoted on a per bank basis; however, Holding Companies with two are more banks with separate charters are eligible for economies of scale savings. Please contact us at 1-800-790-8718 for details.
The basic program without television production may be purchased at reduced price only in those markets where local cable insertion is unavailable.
TO PREVIEW OPTIONAL CAMPAIGNS, CLICK HERE.
CALL 1-800-790-8718 FOR A FREE SAMPLE VIDEO!
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